Chianti - Nuevo’s Colour of the Year

Our Creative and Product team at Nuevo identified an emerging trend for 2022: deep reds and rich textures. Enter the launch of our Chianti Microsuede. By strategically timing our launch in mid-2022, our team was able to garner significant interest, sales, and attendees at our October High Point Market who wanted to see our collection up-close and in person. Not to mention, our launch perfectly coincided with the announcement of Pantone’s 2023 Colour of the Year, Viva Magenta, highlighting our position as leaders in the industry and design-forward thinkers.

Evoking warmth and moodiness, our Chianti Microsuede made the perfect focus for our seasonal campaign centred on memories and holiday gatherings.

At Market, Chianti Microsuede was a key feature in our brand vignettes, and helped to create engagement by inviting customers to capture memories with instant cameras throughout the showroom. As an Easter egg, we included these images in our lifestyle shoot to thank our customers for their support throughout the year.

This campaign included email, social, a specially curated Spotify playlist titled ‘Chianti & Chill,’ and signature drinks.

Photographer: Suech & Beck