Home / About Me

Hi! I’m Amanda.

As the Director of Brand and Creative at Nuevo, I bring together my passion for design, interiors, and storytelling in every project. With a background in Photography from Humber College, Advertising and Retail Branding from OCAD University, and years of experience with beloved Canadian fashion retailers like Hudson’s Bay, The Room, and Holt Renfrew, I thrive where creativity meets strategy. One of the most fulfilling aspects of my career has been leading and empowering my team at Nuevo, and fostering a collaborative environment where creativity and innovation flourish. When not working, I’m exploring museums with my son, traveling with family (including our fur niece Rosie), and embracing life with a fun-loving spirit.

Director, Brand and Creative Experience
Nuevo | February 2019 – Present 

Manager, Digital Experience
Nuevo | August 2017 – February 2019

Manager, Digital Marketing
Holt Renfrew Ltd. | November 2015 – August 2017

Graphic Designer
Holt Renfrew Ltd. | April 2013 – November 2015

Marketing Designer
Hudson’s Bay Company | August 2012 – March 2013

Work Experience